Here are some examples of modular brand names:
MIT Media Lab: The design system for MIT Media Lab is an expert example of modularity. The brand identity was expanded using a grid structure, allowing for the creation of distinct logos for each of the Lab’s 23 research groups.
Starbucks: Starbucks has a modular brand identity system that revolves around its mermaid logo and signature green color. These elements can be used in various ways, from being the focal point of a design to serving as a subtle background.
Swiffer: Swiffer is a brand name that offers a modular approach to product naming. The made-up word has a pleasing sound and can be easily adapted across different product lines.
Heinz: Heinz is an umbrella brand that exemplifies modularity. The Heinz name is used across various products such as ketchup, mustard, vinegar, beans, and more.
These examples demonstrate how brands can adopt modular strategies in their naming, design systems, and product lines to create a cohesive and adaptable brand identity.
